Best Running Shoes in World Marathon Majors 2025: Brand Ranking
The 2025 Abbott World Marathon Majors season delivered unforgettable emotions on courses ranging from Tokyo to New York City. The competition among the world’s fastest runners is not only a display of human endurance but also a major arena for footwear manufacturers. Data from this year’s seven races clearly indicates which brands dominated the podium and helped athletes achieve record-breaking results. A detailed breakdown of models, such as the Adidas Adizero Adios Pro Evo or Nike Alphafly 3, is presented in the featured image at the top of the article, serving as a visual supplement to the statistics below.
Most Successful Brands on the Podium in 2025
Analyzing the medal statistics, Adidas emerged as the undisputed leader of the past year. The manufacturer claimed half of all available gold medals, reaching the podium a total of 18 times. The table below presents the brand ranking based on the results of elite men and women across the entire 2025 Major cycle.
| Running Brand | Gold | Silver | Bronze | Total |
|---|---|---|---|---|
| Adidas | 7 | 4 | 7 | 18 |
| Nike | 2 | 6 | 2 | 10 |
| ASICS | 2 | 2 | 3 | 7 |
| ON | 2 | 1 | 0 | 3 |
| Under Armour | 1 | 1 | 0 | 2 |
| XTEP | 0 | 0 | 1 | 1 |
| HOKA | 0 | 0 | 1 | 1 |
Insights Into Footwear Technology 2025
Adidas’ dominance is no accident – the Adizero Adios Pro Evo model has once again proven to be the most effective weapon in the elite marathon arsenal. These are the shoes that appear most frequently in our featured image in the context of victories. However, the competition this year was remarkably close. Despite having fewer gold medals, Nike continues to maintain a powerful presence on the podium, confirming athletes’ trust in Alphafly and Vaporfly technology.
It is also worth noting the growing strength of brands such as ON and Under Armour. Thanks to innovative designs, smaller players are beginning to seriously challenge the long-standing dominance of the giants. 2025 has shown that for the amateur runner, choosing racing shoes is becoming more difficult but also more exciting – top-tier technology is now available to everyone, and the variety of designs allows for an even better match between footwear and individual running biomechanics.
Full Participant Statistics for 2025
If you are interested in more than just shoes, we have prepared a comprehensive report on the scale of the entire cycle. There, you will find exact numbers of participants who finished each of the marathons included in the World Marathon Majors, as well as statistics for all finishers of the 2025 season.
Check how many runners finished the marathons on WorldMarathoner.com
Data source: Abbott World Marathon Majors 2025.
